Why I stopped watching the Olympic Games

September 28, 2009 at 8:55 PM (Uncategorized)

I learned today that President Obama has flown to Copenhagen on a mission to bring the 2016 Olympic Games to Chicago.

I can’t bring myself to care about the Olympics Games anymore. It has very little to do with sports these days. The whorish catering to the corporate sponsors has grown to such an absurd level that it ruins the entire event for me.

In 2008, NBC refused to broadcast the opening ceremonies live, waiting instead to air them at primetime. NBC also refused to broadcast the most popular events live, again choosing to show them only during primetime, long after everyone already knew the outcome. They flatly refused to stream the popular events on the web, choosing instead to stream only the more obscure and less popular events.

Show up to an event carrying bottled water from Aquafina (made by Pepsi) while Coke is sponsoring the games? They’ll throw you right out of the stadium. That happened in Athens, in 2004.

The Olympic committees always vastly overestimate the legal reach of their trademark on the word “olympic.” For years, the Olympic committees have threatened to sue countless local business owners in every host country for using variations of the word “olympic.” Most of these actions are against people who are clearly trying to capitalize on the interest in the games but, without fail, they always carry it too far.

This hostile behavior is inflicted upon business owners often in cases where their businesses have used the word for several years and have nothing to do with sports. In 1996, when the games were hosted in Atlanta, the owner of a Greek restaurant, the Olympic Cafe in Savannah, Ga, lost a lawsuit with the US Olympic Committee and was forced to rename his business to Olympia Cafe.

I wish good luck to Chicago, but I don’t watch the games anymore, regardless of what city they’re in. The Olympic Games have become the Worldwide Exhibit of Corporate Sponsors and I refuse to have anything to do with that.

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2 Comments

  1. Brenda Wilshire said,

    Great post I to feel the same way. It’s all about the money anymore. Most all the sports have gone this way. the same for tv also they want you to subscibre to cable or sattlite to wach the games. I for one don’t like to be held hostage so I don’t watch at all.

  2. robert squayzenjubal said,

    I am SO with you on this. Anything that causes billions of dollars to change hands is dirty.
    And NBC’s maudlin, weepy coverage make me ill.
    I saw you on twitter – and came here to see.

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